Business A-Level
Consumer Centricity
What Consumer Centricity means in Business A-Level, as defined for Pearson Edexcel.
Definition of Consumer Centricity
The transition from product-oriented manufacturing to market-oriented service delivery, focusing on customer relationship management (CRM) and lifetime value.
Topics that use Consumer Centricity
- Marketing mix and strategy (Pearson Edexcel A-Level)
Related terms
Using Consumer Centricity in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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