Business A-Level
core rigidity
What core rigidity means in Business A-Level, as defined for AQA.
Definition of core rigidity
Check what you remember
Read the wording for your board, then hide it and explain core rigidity in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The same capability that opened one market becomes a core rigidity when technology shifts, and the firms most invested in it are the slowest to let it go.
Topics that use core rigidity
- Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance (AQA A-Level)
Related terms
- capacity utilisation and productivity
- core competence
- measurement limitations
- non-financial performance data
- profit, people and planet
- short termism
- stakeholder perspective
- stakeholder priorities
Using core rigidity in the exam
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