data quality
What data quality means in Business A-Level, as defined for AQA.
Definitions of data quality
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Reference: AQA
Questioning the information given, its age, its source, the size of the sample, or whether an average is hiding a wide range of outcomes.
A system is only as good as the data fed into it, so poor data is the blind spot in judging value.
How recent, how large and how unbiased the data is.
Topics that use data quality
- Annex: quantitative skills in business (AQA A-Level)
- Assessing greater use of digital technology (AQA A-Level)
- Subject content (AQA A-Level)
Related terms
- percentage change
- supported judgement
- analysis
- average rate of return
- averages
- axes and scales
- base year
- benchmarking
Using data quality in the exam
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