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    Business A-Level

    data quality

    What data quality means in Business A-Level, as defined for AQA.

    Definitions of data quality

    Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.

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    Read the wording for your board, then hide it and explain data quality in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    Questioning the information given, its age, its source, the size of the sample, or whether an average is hiding a wide range of outcomes.
    AQA · Annex: quantitative skills in business
    A system is only as good as the data fed into it, so poor data is the blind spot in judging value.
    AQA · Assessing greater use of digital technology
    How recent, how large and how unbiased the data is.
    AQA · Subject content

    Topics that use data quality

    Related terms

    Using data quality in the exam

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