Direction and coordination
What Direction and coordination means in Business A-Level, as defined for AQA.
Definition of Direction and coordination
Check what you remember
Read the wording for your board, then hide it and explain Direction and coordination in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Targets give a direction everyone can pull in, so the marketing plan and the capacity plan are not solving different problems.
Topics that use Direction and coordination
- Understanding the nature and purpose of business (AQA A-Level)
Related terms
- Adding value
- Alignment and consistency
- Purpose against measurable targets
- Survival
- The hierarchy of aims
- Unintended effects of targets
- Control and performance review
- Fixed costs
Using Direction and coordination in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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