Business A-Level
Market Entry Strategies
What Market Entry Strategies means in Business A-Level, as defined for Pearson Edexcel.
Definition of Market Entry Strategies
The spectrum of strategic choices for internationalization, ranging from low-risk exporting and licensing to high-control, high-capital joint ventures and wholly-owned subsidiaries.
Topics that use Market Entry Strategies
- Global markets and business expansion (Pearson Edexcel A-Level)
Related terms
Using Market Entry Strategies in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Business A-Level terms7 days Premium · Then free forever · No card, no charge