Business A-Level
product portfolio decisions
What product portfolio decisions means in Business A-Level, as defined for AQA.
Definition of product portfolio decisions
Check what you remember
Read the wording for your board, then hide it and explain product portfolio decisions in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Marketing gains new products to sell, which is product development or diversification, and must choose between skimming and penetration pricing at launch.
Topics that use product portfolio decisions
- Assessing innovation (AQA A-Level)
Related terms
- average rate of return
- benchmarking
- capacity and quality
- competitive pressure
- funding and cash flow
- intrapreneurship
- Kaizen
- managing resistance
Using product portfolio decisions in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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