qualitative factors
What qualitative factors means in Business A-Level, as defined for AQA.
Definitions of qualitative factors
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Reference: AQA
Bringing in what the calculation cannot capture, such as staff morale, reputation, supplier relationships or the owners' own aims, and setting it against the figures rather than beside them.
Information such as a supplier reputation or the mood of one large customer that never appears in the spreadsheet and can overturn what the spreadsheet recommends.
Topics that use qualitative factors
- Analysing financial performance (AQA A-Level)
- Annex: quantitative skills in business (AQA A-Level)
Related terms
- break-even output
- contribution per unit
- gross profit margin
- margin of safety
- analysis
- average rate of return
- averages
- axes and scales
Using qualitative factors in the exam
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