Business A-Level
Trust and expectation management
What Trust and expectation management means in Business A-Level, as defined for AQA.
Definition of Trust and expectation management
Check what you remember
Read the wording for your board, then hide it and explain Trust and expectation management in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Consultation can raise an expectation the firm cannot meet, and consultation after the decision is taken is seen as public relations and can damage trust more than saying nothing.
Topics that use Trust and expectation management
- Understanding the role and importance of stakeholders (AQA A-Level)
Related terms
- Communication
- Competing stakeholder claims
- Consultation
- Consultation cost and speed
- Decision specific mapping
- Distribution of profit
- Managing resistance to change
- Short run against long run alignment
Using Trust and expectation management in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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