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    Business GCSE

    Market opportunity and personal circumstance

    What Market opportunity and personal circumstance means in Business GCSE, as defined for AQA.

    Definition of Market opportunity and personal circumstance

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    Read the wording for your board, then hide it and explain Market opportunity and personal circumstance in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    Reasons for starting a business linked to spotting a gap in the market or unmet customer needs, or to redundancy, unemployment or wanting a better work-life balance.
    AQA · The purpose and nature of businesses (study guide)

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    Using Market opportunity and personal circumstance in the exam

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