Economics B A-Level
Penetration pricing
What Penetration pricing means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Penetration pricing
Check what you remember
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Reference: Pearson Edexcel
Setting a low initial price to rapidly gain market share and build a customer base.
Topics that use Penetration pricing
- Competing on price (Pearson Edexcel A-Level)
Related terms
- Cost-plus pricing
- Market competition
- Price elasticity of demand
- Pricing strategies
- Product life cycle
- Predatory pricing
- Price skimming
Using Penetration pricing in the exam
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