Economics B A-Level
Product portfolio management
What Product portfolio management means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Product portfolio management
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Read the wording for your board, then hide it and explain Product portfolio management in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
Adjusting the mix of products a firm offers, such as premium brands in a boom and own-label value products in a downturn, to mitigate risks.
Topics that use Product portfolio management
- Income elasticity of demand (YED) (Pearson Edexcel A-Level)
Related terms
- Economic cycle
- Income elasticity of demand (YED)
- Inferior good
- Percentage change
- Luxury good
- Normal good
- Normal luxury good
- Strategic planning
Using Product portfolio management in the exam
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