Economics A-Level
Advertising
What Advertising means in Economics A-Level, as defined for AQA.
Definition of Advertising
Check what you remember
Read the wording for your board, then hide it and explain Advertising in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Builds brand loyalty, creating an artificial barrier to entry and reducing cross-elasticity of demand.
Topics that use Advertising
- Monopoly and monopoly power (AQA A-Level)
Related terms
- Allocative inefficiency
- Economies of scale
- Market concentration
- Monopoly power
- Price determination
- Product differentiation
- X-inefficiency
- Price making ability
Using Advertising in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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