Consumer behaviour
What Consumer behaviour means in Economics A-Level, as defined for AQA.
Definitions of Consumer behaviour
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Reference: AQA
Guided by nudges, which alter the presentation of choices without changing the financial cost, preserving freedom of choice.
Decision-making by individuals that behavioural economists argue frequently deviates from strict rationality.
Topics that use Consumer behaviour
- Aspects of behavioural economic theory (AQA A-Level)
- Behavioural economics and economic policy (AQA A-Level)
Related terms
- Behavioural economics
- Anchoring
- Availability bias
- Bounded rationality
- Bounded self-control
- Choice architecture
- Default choices
- Equity and fairness
Using Consumer behaviour in the exam
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