Geography A-Level
Rebranding
What Rebranding means in Geography A-Level, as defined for Pearson Edexcel.
Definitions of Rebranding
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The holistic process of redefining a place's identity through physical, social, and economic changes to improve its marketability to external investors.
The process of creating a new image for a place to attract investment, tourists, or new residents, often involving 're-imaging'.
Topics that use Rebranding
- Regenerating Places (Pearson Edexcel A-Level)
Related terms
- Commuter settlement
- Deindustrialisation and Post-Industrial Transition
- Demographic and Social Influence
- Demographic Flux
- Environmental Quality and Dereliction
- Gentrification
- Globalisation and Economic Interdependence
- Globalisation and the Global Shift
Using Rebranding in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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