Media Studies A-Level
Active audiences
What Active audiences means in Media Studies A-Level, as defined for AQA.
Definition of Active audiences
Check what you remember
Read the wording for your board, then hide it and explain Active audiences in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Fans who do not simply consume a text but produce and share new meanings.
Topics that use Active audiences
- Fandom - Jenkins' ideas and theories on fandom (AQA A-Level)
Related terms
- Community and sharing
- Fan production
- Audience power
- Participatory culture
- Reinterpretation of texts
- Relationship between fans and producers
- Textual poaching
Using Active audiences in the exam
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