Audience negotiation
What Audience negotiation means in Media Studies A-Level, as defined for AQA.
Definitions of Audience negotiation
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Reference: AQA
How audiences may accept, negotiate or reject the meanings a text makes available rather than being passively shaped.
The idea that audiences negotiate and select media resources, taking them up, adapting them or setting them aside.
Topics that use Audience negotiation
- Feminist theories - Van Zoonen's ideas and theories on feminist theory (AQA A-Level)
- Theories of identity as summarised by Gauntlett (AQA A-Level)
Related terms
- Circulation of shared meanings
- Collective identity
- Constructed identity
- Construction of the natural
- Gender as discourse
- Gender as socially constructed
- Media materials for self-presentation
- Social interaction
Using Audience negotiation in the exam
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