Media Studies A-Level
Audience Positioning
What Audience Positioning means in Media Studies A-Level, as defined for AQA.
Definitions of Audience Positioning
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The mechanism by which media language and mode of address construct a 'preferred' reading, inviting the audience to adopt a specific ideological viewpoint.
The strategic use of mode of address and technical conventions to target, engage, and position a specific demographic or psychographic group.
Topics that use Audience Positioning
- Media audiences (AQA A-Level)
- Non-exam assessment (AQA A-Level)
Related terms
- Audience Addressing
- Audience Agency
- Audience Construction and Targeting
- Audiences
- Authorship and Creative Control
- Cognitive Surplus
- Convergence
- Creative Intentionality
Using Audience Positioning in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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