Media Studies A-Level
Audience segmentation
What Audience segmentation means in Media Studies A-Level, as defined for AQA.
Definition of Audience segmentation
Check what you remember
Read the wording for your board, then hide it and explain Audience segmentation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The grouping of an audience into parts so that a product can be planned, scheduled, priced and sold.
Topics that use Audience segmentation
- Media audiences (AQA A-Level)
Related terms
- Audience interpretation
- Cultural context
- Demographic categorisation
- Fan audience
- Fan culture
- Historical context
- Mass audiences
- Media technologies and platforms
Using Audience segmentation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Media Studies questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Media Studies A-Level termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge