Media Studies A-Level
Context and cultural convention
What Context and cultural convention means in Media Studies A-Level, as defined for AQA.
Definition of Context and cultural convention
Check what you remember
Read the wording for your board, then hide it and explain Context and cultural convention in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The surrounding text and cultural codes through which the same signifier can carry different signifieds, so meaning is social rather than fixed in the object itself.
Topics that use Context and cultural convention
- Semiotics (AQA A-Level)
Related terms
- Anchorage
- Applying semiotic terms to media products
- Audience interpretation
- Combination and sequence
- Cultural context
- Dominant signifier
- Icon
- Iconic signs
Using Context and cultural convention in the exam
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