Media Studies A-Level
Institutional and audience shaping of genre
What Institutional and audience shaping of genre means in Media Studies A-Level, as defined for AQA.
Definition of Institutional and audience shaping of genre
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Reference: AQA
The idea that genre categories are shaped by institutions, audiences and critical discourse, with labels carrying expectations that producers use, marketing exploits and audiences bring to a text.
Topics that use Institutional and audience shaping of genre
- Genre theory as summarised by Neale (AQA A-Level)
Related terms
- Conflict and resolution types
- Conventions
- Genre as cultural category
- Genre as repetition and difference
- Genre conventions and change over time
- Genres of integration
- Genres of order
- Neale's genre theory
Using Institutional and audience shaping of genre in the exam
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