Media Studies A-Level
Prosumerism and Agency
What Prosumerism and Agency means in Media Studies A-Level, as defined for AQA.
Definition of Prosumerism and Agency
The collapse of the producer/consumer binary, where audiences utilize media tools to create, share, and define their own narratives.
Topics that use Prosumerism and Agency
- Media representation (AQA A-Level)
Related terms
- Colonial Discourses
- Constructionism and Mediation
- Fluidity of Identity
- Gender and Identity
- Gender as Performance
- Identity and Subjectivity
- Ideology and Hegemony
- Intersectionality
Using Prosumerism and Agency in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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