Media Studies A-Level
Psychographic categorisation
What Psychographic categorisation means in Media Studies A-Level, as defined for AQA.
Definition of Psychographic categorisation
Check what you remember
Read the wording for your board, then hide it and explain Psychographic categorisation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Sorting people by lifestyle and taste: what they do, value and enjoy, such as hobby communities, ethical consumers or fans of a genre.
Topics that use Psychographic categorisation
- Media audiences (AQA A-Level)
Related terms
- Audience interpretation
- Cultural context
- Demographic categorisation
- Fan audience
- Fan culture
- Historical context
- Mass audiences
- Media technologies and platforms
Using Psychographic categorisation in the exam
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