Media Studies A-Level
Targeting
What Targeting means in Media Studies A-Level, as defined for AQA.
Definitions of Targeting
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Targeting in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Addressing a specific group so that producers can address specific needs profitably, with significance lying in loyalty, revenue and participation.
The process of identifying an audience segment and shaping content, placement and marketing to fit it.
Topics that use Targeting
- Media audiences (AQA A-Level)
Related terms
- Audience interpretation
- Cultural context
- Demographic categorisation
- Fan audience
- Fan culture
- Historical context
- Mass audiences
- Media technologies and platforms
Using Targeting in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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