Influences on business — AQA GCSE Study Guide
Exam Board: AQA | Level: GCSE
Master the external factors that shape every business decision. This guide covers how interest rates, exchange rates, legislation, and ethical choices impact the four functional areas, giving you the analytical edge examiners reward.

Overview
Businesses do not operate in a vacuum. They are constantly affected by external forces they cannot control—ranging from changes in the Bank of England's interest rates to new government legislation, and from shifts in consumer environmental awareness to the fluctuating value of the pound. This topic, Influences on Business, is crucial because examiners use it to test your ability to think synoptically. They want to see if you can link an external change to a specific internal consequence across the four functional areas: Operations, Human Resources, Marketing, and Finance.
Top candidates don't just state that 'costs rise'; they explain why costs rise and what that means for profit and pricing. This guide will walk you through the key influences, providing the exact chains of reasoning required to access Level 3 marks in extended answers.
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