Marketing & Sales

    1st for Awarding
    End-Point Assessment

    Specification: 610/0308/6

    The 1ST-FOR-AWARDING End-Point Assessment Marketing & Sales specification covers 5 topics with 22 learning objectives (610/0308/6). Use the topic browser below to explore subtopics, exam tips, common mistakes, and key terminology for each area of the course.

    Starting 1st for Awarding End-Point Assessment Marketing & Sales this term? The whole specification is below, unit by unit.

    This subject will help you develop key knowledge and skills required for exam success.

    5

    Units

    22

    Learning Outcomes

    20

    Assessment Guidance

    21

    Key Skills

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    Key Features

    • Master key concepts
    • Develop exam technique
    • Apply knowledge effectively

    Common Exam Mistakes

    Pitfalls to avoid in your exams

    • •Candidates often focus on describing marketing theories without demonstrating how they were applied in practice, leading to generic responses.
    • •A common mistake is providing insufficient evidence of leadership, such as failing to illustrate team management or stakeholder collaboration.
    • •Many apprentices neglect to quantify the impact of their marketing activities, missing opportunities to showcase return on investment (ROI) or other key performance indicators.
    • •Confusing tactical execution with strategic thinking is frequent; candidates recount tasks completed without linking them to long-term business goals.
    • •Poor time management during assessment components, resulting in incomplete answers or superficial coverage of critical topics.
    • •Confusing digital marketing principles with traditional marketing principles
    • •Failing to provide specific examples when applying knowledge to practical contexts
    • •Confusing marketing tactics with strategy: many learners describe specific channels (e.g., social media posts) without linking them to a cohesive strategic framework.

    Top Examiner Tips

    Expert advice for exam success

    • •Use the STAR (Situation, Task, Action, Result) method to structure evidence, ensuring each example clearly links actions to outcomes.
    • •Refer explicitly to the apprenticeship standard’s knowledge, skills, and behaviours (KSBs) in your portfolio and discussion to show holistic competence.
    • •In the professional discussion, prepare concrete examples that highlight your strategic input, decision-making rationale, and adaptability to change.
    • •For the project report, emphasise how you utilised market insights and digital tools to achieve commercial objectives, and include reflection on what you would improve.
    • •Use real-world examples to illustrate your understanding of digital marketing principles
    • •Practice applying digital marketing concepts to case studies to prepare for the assessment
    • •Structure your project or portfolio evidence around a clear marketing planning model (e.g., SOSTAC, RACE) to show logical flow from audit to control.
    • •During professional discussion, exemplify your points with tangible outcomes—use specific metrics, campaign results, or client feedback to strengthen responses.

    Qualification Units

    5 units

    How this qualification is graded

    Vocational qualifications are marked against criteria, not an exam percentage. Each unit is assessed across three bands - build up from Pass by applying your knowledge to realistic workplace scenarios.

    Pass

    Accurately describe and explain the core knowledge for the unit and link it to the given scenario.

    Merit

    Apply and analyse that knowledge in detail, showing why it matters in the workplace context.

    Distinction

    Evaluate and justify decisions, weigh up alternatives and make well-reasoned professional recommendations.

    1st for Awarding Level 6 Marketing Manager End Point Assessment ST0612 - Core Content

    This subtopic encapsulates the essential knowledge, skills, and behaviours required for a Level 6 Marketing Manager, as defined by the ST0612 standard. It focuses on applying strategic marketing principles to drive organisational growth, demonstrating leadership in managing complex campaigns, and using data-driven insights to inform decision-making. The end-point assessment evaluates a candidate's competence in integrating these core capabilities to deliver measurable business outcomes.

    1st for Awarding Level 6 Marketing Manager End Point Assessment ST0612

    3 learning outcomes9 guidance points

    1st for Awarding Level 3 Digital Marketer End Point Assessment ST0122 - Core Content

    This subtopic covers the fundamental principles and practices of digital marketing, including strategic planning, campaign execution, and performance measurement. Learners will apply theoretical knowledge to real-world scenarios, demonstrating competency in core digital marketing skills essential for the Level 3 Digital Marketer End-Point Assessment.

    1st for Awarding Level 3 Digital Marketer End Point Assessment ST0122

    3 learning outcomes4 guidance points

    1st for Awarding Level 4 Marketing Executive End Point Assessment ST0596 - Core Content

    This subtopic covers the fundamental marketing theories, strategic frameworks, and practical competencies required for a Level 4 Marketing Executive. It equips apprentices with the ability to interpret market trends, develop cohesive campaign plans, and apply digital and traditional marketing tools to drive measurable business outcomes. Understanding these core principles ensures the apprentice can demonstrate analytical thinking, creative execution, and ethical decision-making in real-world marketing scenarios.

    1st for Awarding Level 4 Marketing Executive End Point Assessment ST0596

    3 learning outcomes8 guidance points

    1st for Awarding Level 3 Marketing Assistant End Point Assessment ST0807 - Core Content

    This subtopic covers the core principles and practices of marketing and sales for a Level 3 Marketing Assistant, focusing on the knowledge and skills required to support marketing activities. It emphasizes the application of marketing concepts in practical, real-world scenarios, ensuring the learner can demonstrate competency in essential marketing functions such as market research, campaign support, and customer engagement.

    1st for Awarding Level 3 Marketing Assistant End Point Assessment ST0807

    7 learning outcomes10 guidance points

    1st for Awarding Level 3 Multi-Channel Marketer End Point Assessment ST1031 - Core Content

    This subtopic covers the core principles and practices of multi-channel marketing, emphasizing the integration of various marketing channels to create a cohesive customer experience. Learners will apply theoretical knowledge to practical scenarios, demonstrating competency in planning, executing, and evaluating multi-channel campaigns. The focus is on understanding customer journeys, channel selection, and performance measurement to optimize marketing effectiveness.

    1st for Awarding Level 3 Multi-Channel Marketer End Point Assessment ST1031

    6 learning outcomes10 guidance points

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