Business A-Level
conflicting functional objectives
What conflicting functional objectives means in Business A-Level, as defined for AQA.
Definition of conflicting functional objectives
Check what you remember
Read the wording for your board, then hide it and explain conflicting functional objectives in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A genuine clash of functional objectives, such as marketing wanting a wide range and short runs while operations wants long runs and few changeovers.
Topics that use conflicting functional objectives
- Operational management (AQA A-Level)
Related terms
- application to a named business
- capacity and flexibility
- competitive rivalry
- cost against conscience
- cost leadership
- demand volatility and seasonality
- differentiation
- durable competitive advantage
Using conflicting functional objectives in the exam
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