Business A-Level
demand volatility and seasonality
What demand volatility and seasonality means in Business A-Level, as defined for AQA.
Definition of demand volatility and seasonality
Check what you remember
Read the wording for your board, then hide it and explain demand volatility and seasonality in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A market condition where demand is volatile, meaning a firm needs flexible capacity, short lead times and a low cost base.
Topics that use demand volatility and seasonality
- Operational management (AQA A-Level)
Related terms
- application to a named business
- capacity and flexibility
- competitive rivalry
- conflicting functional objectives
- cost against conscience
- cost leadership
- differentiation
- durable competitive advantage
Using demand volatility and seasonality in the exam
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