Business A-Level
Digital Globalisation
What Digital Globalisation means in Business A-Level, as defined for Pearson Edexcel.
Definition of Digital Globalisation
The role of e-commerce and social media in reducing barriers to entry. This theme explores how digital platforms allow 'born global' firms to bypass traditional distribution channels and reach international consumers with minimal physical infrastructure.
Topics that use Digital Globalisation
- Global marketing (Pearson Edexcel A-Level)
Related terms
Using Digital Globalisation in the exam
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