Business A-Level
EPRG Framework
What EPRG Framework means in Business A-Level, as defined for Pearson Edexcel.
Definition of EPRG Framework
A conceptual model (Ethnocentric, Polycentric, Regiocentric, Geocentric) used to identify a firm's orientation toward internationalisation. This dictates whether a business views the world as a single market or a collection of distinct national markets, influencing resource allocation and strategic focus.
Topics that use EPRG Framework
- Global marketing (Pearson Edexcel A-Level)
Related terms
Using EPRG Framework in the exam
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