Business A-Level
Dynamic pricing
What Dynamic pricing means in Business A-Level, as defined for AQA.
Definition of Dynamic pricing
Check what you remember
Read the wording for your board, then hide it and explain Dynamic pricing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Prices adjust based on real-time market demand, like airline seats or ride-sharing services, and can maximise revenue by responding to demand shifts.
Topics that use Dynamic pricing
- Marketing management (AQA A-Level)
Related terms
- application to a named business
- capacity utilisation
- Cash flow and working capital
- Contribution and break-even
- cost leadership
- differentiation
- digital marketing
- Environmental sourcing and packaging
Using Dynamic pricing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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