digital marketing
What digital marketing means in Business A-Level, as defined for AQA.
Definitions of digital marketing
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain digital marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Selling and communicating through digital channels, which changes the economics of the mix rather than simply adding a lever to it.
Allows firms to target niche audiences globally and measure effectiveness with metrics like click-through and conversion rates.
Topics that use digital marketing
- Making marketing decisions: using the marketing mix (AQA A-Level)
- Marketing management (AQA A-Level)
Related terms
- application to a named business
- brand
- capacity utilisation
- Cash flow and working capital
- channel conflict
- Contribution and break-even
- contribution per unit
- cost leadership
Using digital marketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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