mission and objectives
What mission and objectives means in Business A-Level, as defined for AQA.
Definitions of mission and objectives
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain mission and objectives in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
These set what the firm is even trying to do, so an option that does not belong to them is not on the table.
Answers the question where do we want to be, with objectives being measurable.
Topics that use mission and objectives
- Problems with strategy and why strategies fail (AQA A-Level)
- Understanding management decision making (AQA A-Level)
Related terms
- balanced scorecard
- business ethics
- decision trees
- expected value and net gain
- external environment
- flexibility versus control
- implementation gap
- opportunity cost
Using mission and objectives in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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