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    Business A-Level

    Porter's five forces

    What Porter's five forces means in Business A-Level, as defined for AQA.

    Definitions of Porter's five forces

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    Reference: AQA

    The usual frame in which fierce rivalry and powerful buyers squeeze margin, while a credible threat of new entry forces spending on capacity or brand.
    AQA · Financial management
    A structure for the competition half: rivalry, threat of new entrants, threat of substitutes, buyer power and supplier power.
    AQA · Marketing management

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