Business A-Level
Competitive Advantage
What Competitive Advantage means in Business A-Level, as defined for Pearson Edexcel.
Definition of Competitive Advantage
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition.
Topics that use Competitive Advantage
- Assessing competitiveness (Pearson Edexcel A-Level)
Related terms
Using Competitive Advantage in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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