Business A-Level
Strategic Drift
What Strategic Drift means in Business A-Level, as defined for Pearson Edexcel.
Definition of Strategic Drift
The phenomenon where incremental change fails to keep pace with environmental turbulence (PESTLE factors), leading to a widening gap between corporate strategy and market reality, ultimately necessitating radical, disruptive change.
Topics that use Strategic Drift
- Managing change (Pearson Edexcel A-Level)
Related terms
Using Strategic Drift in the exam
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