Business A-Level
trend analysis and benchmarking
What trend analysis and benchmarking means in Business A-Level, as defined for AQA.
Definition of trend analysis and benchmarking
Check what you remember
Read the wording for your board, then hide it and explain trend analysis and benchmarking in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Analysing data over time or in comparison with other businesses, so that a three year trend or a benchmark against a named rival supports a judgement.
Topics that use trend analysis and benchmarking
- Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance (AQA A-Level)
Related terms
- capacity utilisation and productivity
- core competence
- core rigidity
- measurement limitations
- non-financial performance data
- profit, people and planet
- short termism
- stakeholder perspective
Using trend analysis and benchmarking in the exam
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