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    Business GCSE

    Costs versus reputation benefits

    What Costs versus reputation benefits means in Business GCSE, as defined for AQA.

    Definition of Costs versus reputation benefits

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    Read the wording for your board, then hide it and explain Costs versus reputation benefits in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    Higher costs and lower short-term profit weighed against stronger brand reputation, customer loyalty and a possible price premium.
    AQA · Ethical and environmental considerations (study guide)

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    Using Costs versus reputation benefits in the exam

    Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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