Business GCSE
Pressure groups and the marketing mix
What Pressure groups and the marketing mix means in Business GCSE, as defined for Pearson Edexcel.
Definition of Pressure groups and the marketing mix
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Read the wording for your board, then hide it and explain Pressure groups and the marketing mix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
Organisations that campaign to change business behaviour can force a business to change its product, lower its price, alter its promotion or change its place.
Topics that use Pressure groups and the marketing mix
- Ethics, the environment and business (Pearson Edexcel GCSE)
Related terms
Using Pressure groups and the marketing mix in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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