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    Business GCSE

    Quantitative vs qualitative data

    What Quantitative vs qualitative data means in Business GCSE, as defined for Pearson Edexcel.

    Definition of Quantitative vs qualitative data

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    Reference: Pearson Edexcel

    Quantitative data supports objective business decisions, while financial information excludes qualitative variables, such as employee motivation or brand loyalty, which can significantly impact future performance.
    Pearson Edexcel · Understanding business performance (study guide)

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