Economics B A-Level
Consumer trust
What Consumer trust means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Consumer trust
Check what you remember
Read the wording for your board, then hide it and explain Consumer trust in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
The genuine confidence that marketing strategies should build rather than relying on deception.
Topics that use Consumer trust
- Ethical issues (Pearson Edexcel A-Level)
Related terms
- Advertising Standards Authority (ASA)
- Competitive advantage
- Misleading product labelling
- Profit maximisation
- Stakeholder conflicts
- Stakeholders
- Trade-off
- Trade-offs
Using Consumer trust in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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