Gaps in the market
What Gaps in the market means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Gaps in the market
Check what you remember
Read the wording for your board, then hide it and explain Gaps in the market in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
Opportunities identified by constructing a market map, which can highlight possibilities for new product development or repositioning.
Topics that use Gaps in the market
- The competition (Pearson Edexcel A-Level)
Related terms
- Branding
- Competitive advantage
- Dynamic market
- Market structure
- Price elasticity of demand
- Pricing strategies
- Profit maximisation
- Stable market
Using Gaps in the market in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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