Economics B A-Level
Market orientation
What Market orientation means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Market orientation
Check what you remember
Read the wording for your board, then hide it and explain Market orientation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
A business approach that prioritises identifying and fulfilling consumer needs and preferences, with businesses actively researching and responding to consumer trends rather than just pushing existing products.
Topics that use Market orientation
- Productive and allocative efficiency (Pearson Edexcel A-Level)
Related terms
- Allocative efficiency
- Consumer preferences
- Labour productivity
- Market interrelationships
- Opportunity cost
- Productive efficiency
- Trade-offs
- Human capital investment
Using Market orientation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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