Market share
What Market share means in Economics B A-Level, as defined for Pearson Edexcel.
Definitions of Market share
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Reference: Pearson Edexcel
The portion of a market held by a firm, which growth can increase alongside brand recognition.
The percentage of total industry sales held by one firm, not the absolute revenue figure.
A measure for which understanding sales volume and sales revenue forms the foundation.
Topics that use Market share
- Business objectives (Pearson Edexcel A-Level)
- Growth (Pearson Edexcel A-Level)
- Revenue and costs (Pearson Edexcel A-Level)
Related terms
- Average cost
- Culture clash
- Economies of scale
- Fixed costs
- Internal communication
- Market power
- Mergers and acquisitions
- Potential skills shortages
Using Market share in the exam
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