Economics A-Level
Brand loyalty
What Brand loyalty means in Economics A-Level, as defined for AQA.
Definition of Brand loyalty
Check what you remember
Read the wording for your board, then hide it and explain Brand loyalty in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Something non-price competition aims to increase, alongside differentiating the product.
Topics that use Brand loyalty
- Monopolistic competition (AQA A-Level)
Related terms
- Barriers to entry and exit
- Efficiency
- Imperfect information
- Non-price competition
- Product differentiation
- Average revenue (AR) curve
Using Brand loyalty in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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