English Language A-Level
Audience address and positioning
What Audience address and positioning means in English Language A-Level, as defined for AQA.
Definition of Audience address and positioning
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Read the wording for your board, then hide it and explain Audience address and positioning in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
How audiences are addressed and positioned, for example through direct address, modality or assumed knowledge.
Topics that use Audience address and positioning
- Textual variations and representations (AQA A-Level)
Related terms
- Construction of meanings and representations
- Context as a constraint and resource
- Enactment of relationships and positioning
- Genre and purpose variety
- Language shaped by audience, purpose, genre and mode
- Methods of language analysis
- Production of representations
- Construction of identity
Using Audience address and positioning in the exam
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