English Language A-Level
Multimodal data
What Multimodal data means in English Language A-Level, as defined for AQA.
Definition of Multimodal data
Check what you remember
Read the wording for your board, then hide it and explain Multimodal data in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Data where meaning is carried by more than one mode at once, for example a webpage combining image, layout and wording.
Topics that use Multimodal data
- Language investigation (AQA A-Level)
Related terms
- Independent data collection
- Research design and feasibility
- Student-selected analytical approach
- Teacher consultation and supervision
- Mixed text types
- Spoken data
- Written data
Using Multimodal data in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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