Media Studies A-Level
Active audience
What Active audience means in Media Studies A-Level, as defined for AQA.
Definition of Active audience
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Reference: AQA
The model assumes audiences are active and select texts to meet purposes, rather than being treated as passive.
Topics that use Active audience
- Media effects (AQA A-Level)
Related terms
- Audience needs and gratification
- Critical audience reception
- Critique of early effects models
- Disproportion and amplification
- Folk devils and stereotyping
- Moral panic
- Passive audience
- Repeated exposure over time
Using Active audience in the exam
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