Media Studies A-Level
Passive audience
What Passive audience means in Media Studies A-Level, as defined for AQA.
Definition of Passive audience
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Read the wording for your board, then hide it and explain Passive audience in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Audiences treated as uniform and defenceless, so a single message is assumed to shape attitudes or behaviour in the same way for everyone.
Topics that use Passive audience
- Media effects (AQA A-Level)
Related terms
- Audience needs and gratification
- Critical audience reception
- Critique of early effects models
- Disproportion and amplification
- Folk devils and stereotyping
- Moral panic
- Repeated exposure over time
- Uniform effects
Using Passive audience in the exam
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