Media Studies A-Level
Audience effects and moderation
What Audience effects and moderation means in Media Studies A-Level, as defined for AQA.
Definition of Audience effects and moderation
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Reference: AQA
In the media effects debate, literacy is treated as a moderating factor rather than total protection from influence.
Topics that use Audience effects and moderation
- Media effects (AQA A-Level)
Related terms
- Audience needs and gratification
- Critical audience reception
- Critique of early effects models
- Disproportion and amplification
- Folk devils and stereotyping
- Moral panic
- Passive audience
- Repeated exposure over time
Using Audience effects and moderation in the exam
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