Media Studies A-Level
Audience negotiation and hybridisation
What Audience negotiation and hybridisation means in Media Studies A-Level, as defined for AQA.
Definition of Audience negotiation and hybridisation
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Reference: AQA
The way audiences may negotiate, resist or hybridise imported meanings, so cultural imperialism should be applied as an analytical claim about power rather than assumed as a total effect.
Topics that use Audience negotiation and hybridisation
- Theories around ethnicity and postcolonial theory (AQA A-Level)
Related terms
- Belonging and exclusion
- Centre and periphery
- Cultural imperialism
- Dominant culture and marginalisation
- Imagined communities
- Marginalisation
- Media and collective identity
- Orientalism
Using Audience negotiation and hybridisation in the exam
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